- For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of your choice. In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b) analyze the communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked. A. Summarize the Communication Strategy Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise: [Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here]. The top reason [insert author’s name here] holds that position is __________. A second reason [insert author’s name here] holds that position is __________. A third reason [insert author’s name here] holds that position is __________. After filling in the blanks, you should have a list of the positions and claims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.) Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper. B. Analyze the Communication Strategy Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.) In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution. C. Explain Integration Techniques Finally, explain how this communication strategy could be integrated into your current or former workplace.
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Introduction:
For this assignment, we will be focusing on analyzing the communication strategy of an organization of your choice. This case study analysis will involve summarizing the communication strategy, analyzing its impact on the organization, and discussing potential integration techniques in your current or former workplace.
A. Summarize the Communication Strategy:
To begin, you will need to locate an article that discusses the communication strategies used by your chosen organization. After reading the article, you can develop a summary paragraph by identifying the author(s) and completing the following exercise:
[Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here]. The top reason [insert author’s name here] holds that position is __________. A second reason [insert author’s name here] holds that position is __________. A third reason [insert author’s name here] holds that position is __________.
By completing this exercise, you will have a list of the positions and claims made by the authors about your chosen organization, which can then be shaped into a coherent summary paragraph. Remember, the summary paragraph is where you present information from the source, so it should not simply be a list of the completed exercise.
B. Analyze the Communication Strategy:
In the analysis portion of the assignment, it is crucial to consider how the communication strategy impacts the organization on multiple levels. You can utilize the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson (note: your categories may be different).
Furthermore, discuss any problems or potential problems with the communication in your chosen organization and provide potential solutions based on your research. It is important to highlight how effective management could play a role in providing a solution to these issues.
C. Explain Integration Techniques:
Lastly, explain how the communication strategy analyzed in this case study could be integrated into your current or former workplace. Provide insights into how this strategy aligns with the existing communication practices in the organization and suggest techniques or approaches to incorporate it effectively.
Remember, when answering each question, do not mention your position as a medical professor or personal identity. Stay focused on providing an objective analysis related to the communication strategy of the chosen organization.